This patch has a black background with orange stitching around the outside. "Full Throttle Saloon" and "Speed Shop" are embroidered in white. "Sturgis" and the bar under South Dakota are embroidered in the same orange as the outer edge. "South Dakota" and the lightning bolts are embroidered in dark gray. The patch measures 3.5 inches at its widest point, 2 3/8" across the bottom, and 2" top to bottom.