Full Throttle Saloon’s 2024 Record-Breaking Rally Recap

Motorcycle Tourism and Charity Contributions Hit All Time High

Full Throttle Saloon, the world’s largest biker bar, has achieved record levels of motorcycle tourism and charitable contributions during the 84th Pappy Hoel Rally. Located in Sturgis, South Dakota, it serves as a premier destination for bikers and gearheads alike. This year, the saloon saw a 30% increase in non-rally motorcycle tourists and a 15% boost in rally attendance, highlighting its growing appeal among motorcyclists and tourists alike.  

The saloon’s commitment to community is evident in its contributions, donating over $25,000 to local organizations such as the Sturgis Youth Rodeo and the Rushmore Sports Boosters of Rapid City. This is part of Full Throttle’s continued commitment to raise needed charity funds in the Black Hills Region.  

With enhancements like expanded temperature-controlled spaces and long-term brand partnerships, Full Throttle Saloon continues to offer a world-class experience. Plans are underway to ensure the 85th Sturgis Rally will be unforgettable, strengthening the saloon’s role as a community leader and must-see destination for years to come. 

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