Michael Ballard - Owner

Michael Ballard - Full Throttle Saloon Owner

Michael Ballard - Full Throttle Saloon Owner

Michael Ballard creator of The Full Throttle Saloon behind the scenes during the filming of the 2012 Sturgis Rally.

Michael Ballard creator of The Full Throttle Saloon behind the scenes during the filming of the 2012 Sturgis Rally.

Ballard discusses issues with members of his staff during the Sturgis Rally.  Michael Ballard created the Full Throttle Saloon, the World's Largest Biker Bar located in Sturgis, South Dakota.

Ballard discusses issues with members of his staff during the Sturgis Rally. Michael Ballard created the Full Throttle Saloon, the World's Largest Biker Bar located in Sturgis, South Dakota.

One Man - One Vision: To Create the World's Largest Biker Bar

And he's done it.  For the past ten years, Ballard, owner of the World's Largest Biker Bar, the Full Throttle Saloon, has evolved, developed, fine tuned, operated, and driven himself non-stop.

The Full Throttle Saloon is different.  "Most bars are segregated by age. You have the dance club for young guys or the country club for the older fellas. Not at the Full Throttle."

The Full Throttle is the number one blue collar biker bar in the United States. Everyone is welcome, but it's well known that factory workers, construction workers and any kind of guy who busts his ass and saves his money all year is gonna be welcome at the Throttle.

Selling more beer...than...well...

We get about 15,000 people a night. They go through a lot of beer. We get two tractor trailers full of beer delivered every night of the rally. The beer companies know by now that there are so many motorcycles clogging the roads, they can't send trucks during the day, so they come after 3:00 AM, when the bars have closed.

And then there was Angie

Angie is my girlfriend and helps me all around my life, 360 degrees. She is an amazing woman. She also runs Angieland, which is this special bar with a waist-high deck. Angie has this real sculptured behind (Life's all about the Ass) and the bikers love it, so she'll take pictures with her sitting on their heads. It's not at all trashy; it's totally classy.

So what makes the Full Throttle different from other bars?

You get such a range of people coming in. Most bars are segregated by age. You have the dance club for young guys or the country club for the older fellas. Not at the Full Throttle. It's common to see a 21-year-old guy sitting and having a beer with another guy old enough to be his granddad, and they both have riding motorcycles in common. It's a real cool thing.