Full Throttle on TruTV

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Mike Ballard, owner of the world’s largest biker bar, has partnered with Jesse James Dupree (Mighty Loud), Arnold Rifkin (Cheyenne), and A. Smith & Co. (Hell’s Kitchen, I Survived A Japanese Gameshow) to solidify a new TV show, ‘FULL THROTTLE SALOON,’ that will soon air on the Tru Network.

The show centers around Mike Ballard and what it takes to run the world’s largest biker bar – managing 300 employees, including 100 voluptuous bartenders, over nine days to make as much money as possible.

When roughly 700,000 bikers descend upon Sturgis for the annual rally week, things are bound to get interesting! “I'm so proud to be working with the Tru Network,” says Ballard. “It's been a long time coming".

"Jesse Dupree and I have worked day and night to land a show for the last seven years. We both knew I had built something golden, and Jesse had seen it the first time he played the Full Throttle Saloon."

"I have put everything on the line multiple times to keep growing the Full Throttle Saloon brand. I've rolled the dice every year and I've been lucky so far - but you never know what tomorrow will bring.”

In addition to Mike Ballard, such Full Throttle celebrities as Goat Boy and Angie Carlson are available for interviews. “I'm ready for everyone to see what it's like to run the world's largest biker bar, Full Throttle Saloon,” adds Ballard. “I would like to give you something to compare it to but it doesn't exist.

With that being said you will have to tune into TruTV this fall and watch the series. My hat's off to TruTV for having the foresight to film the Full Throttle Saloon in action, and bringing us into your living room or bedroom.”

Shot last year, the second cycle of ‘Full Throttle Saloon’ will be filmed at the 2009 Sturgis Rally this August. Look for the first airing to hit late summer or early fall.