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2017 Pappy Hoel Ride Sturgis




J.C. “Pappy” Hoel hosted a dirt track race 
called the "Black Hills Classic" which consisted of a single race with nine participants and a small audience. This race set a course in Sturgis history. Today, the Sturgis Motorcycle Rally has evolved into South Dakota’s largest tourism event and the world’s largest motorcycle rally. Pappy purchased an Indian Motorcycle franchise in Sturgis in 1936 and formed the "Jackpine Gypsies" that same year. Hoel was inducted into the AMA Hall of Fame in 1998. Join us to honor Pappy Hoel and the legacy he built during the annual Pappy Hoel ride on Wednesday morning of the rally. Click here to register!